This Privacy Policy explains how Behive App (Behive Inspiring Recycling Pty Ltd ) collects, stores use, transfers and discloses Personal Data from our users («you») in connection with the beehive mobile application, website («Website») and related services (collectively, the «App»).

We reserve the right to and may change this Privacy Policy from time to time. If we make any material changes, we will notify you by email (sent to the email address specified when you register), through the App, or by presenting you with a new version of this Privacy Policy for you to accept, if we, for example, add new processing activities or collect some additional Personal Data from you.

Your continued use of the App after the effective date of an updated version of the Privacy Policy will indicate your acceptance of the Privacy Policy as modified. In some cases, you will have to explicitly accept changes to the Privacy Policy to continue using the App. We encourage you to periodically review our Website and the App for the latest information on our data privacy practices. If you do not accept the terms of the Privacy Policy, we ask that you do not use the App. Please exit the App immediately if you do not agree to the terms of this Privacy Policy.

This policy is based on the Australian Privacy Act 1988.

1. Personal data and information we collect from you

Personal data you provide to us

When you sign up to use the App, we may collect Personal Data about you, such as:

a. Full name;

b. Email address or alias;

c. Gender;

d. Date of birth;

e. Post Code

f. Geo-location

g.Drop-off behaviour

h. Rewards redemption and behaviour

Information we collect automatically

When you access or use the App, we may automatically collect the following information:

a. Device Information: We collect information about the mobile device you use to access the App, including the hardware model, the operating system and its version, unique device identifiers and mobile network information.

b. Location Information: We collect your IP address, time zone, and information about your mobile service provider, which allows us to infer your general location.

c. Information Collected by Tracking Technologies: We use various technologies to collect information about your use of the App, such as frequency of use, which areas and features of our App you visit and your use patterns generally, engagement tracking with particular features, etc.

We may use third-party tools like Appsflyer, Google Firebase and others that provide us some of the attribution data that we further utilize to customize and personalize the App for you. We may also use such data for statistical purposes and analytics.

If the information covered by this Section is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, we may use it for any business purpose. To the extent information covered by this Section is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection laws, it is referred to in this Privacy Policy as «Personal Data».


By creating a profile in the App, you explicitly consent that:




2. How we use your personal data and information

We may use your information, including your Personal Data, for the following purposes:

a. to analyze, operate, maintain and improve the App, to add new features and services to the App;

b. to customize content and insights you see when you use the App;

c. to suggest changes in your recycling behaviour

d. to provide and deliver the products and services you request, process transactions and send you related information, including confirmations and reminders;

e. to customize product and service offerings and recommendations to you, including third-party products and offerings from our rewards system;

g. to send you technical notices, updates, security alerts and support and administrative messages;

h. to share with our business partners demographic information about our users;

i. to monitor and analyze trends, usage and activities in connection with our App;

j.  to link or combine with information we get from others or (and) from you to help understand your needs and provide you with better service

k. (to use in the training of neural networks, and artificial intelligence, as well as for any other automated decision-making processing);

l. for scientific and academic research purposes; and

m. for any other purposes disclosed to you at the time we collect Personal Data or any other purposes indicated in this Privacy Policy.

We will not process Personal Data in a way incompatible with the purposes for which it has been collected or subsequently authorized by you by Section 2 of this Privacy Policy or collect any Personal Data that is not required for the mentioned purposes. For any new purpose of processing, we will ask your separate explicit consent. To the extent necessary for those purposes, we take all reasonable steps to ensure that Personal Data is reliable for its intended use, accurate, complete, and current. We also undertake to collect only such amount and type of Personal Data that is strictly required for the purposes mentioned in this Section of the Privacy Policy («data minimization principle»).

3. Your rights

Modification, correction and erasure

You can modify, correct, erase, and update your Personal Data by writing us at [email protected] 


You have a right to access your Personal Data you insert into the App and ask us about what kind of Personal Data we have about you. You can do this by writing us at [email protected] 


You have a right to ask to delete your account and personal data. You can do this by writing us at [email protected] add your personal information so we can process your data deletion within 3 business days.

EU residents

Individuals residing in the countries of the European Union have certain statutory rights in relation to their personal data introduced by the General Data Protection Regulation (the «GDPR»). Subject to any exemptions provided by law, you may have the right to request access to Personal data (including in a structured and portable form), as well as to seek to update, delete or correct Personal data:

a. Rectification of Personal Data and Restriction of Processing. You are responsible for ensuring the accuracy of the Personal Data that you submit to the App. Inaccurate information will affect your experience using the Simple Web Sites and tools and our ability to contact you as described in this Privacy Policy. If you believe that your Personal Data is inaccurate, you have the right to contact us and ask us to correct such Personal Data by contacting us at [email protected] . You shall also have the right to request the restriction of processing of your Personal Data, if you contest the accuracy of the Personal Data and we need some time to verify it.

b. Access to your Personal Data and Data Portability. The App allows you to access and update Personal Data within the App and your account settings. You shall have the right to request information about whether we have any Personal Data about you, and to access your Personal data (including in a structured and portable form) by simply writing us at [email protected] 

c. Erasure of your Personal Data. If you believe that your Personal Data is no longer necessary in relation to the purposes for which it was collected or otherwise processed, or in cases where you have withdrawn your consent or object to the processing of your Personal Data, or in cases where the processing of your Personal Data does not otherwise comply with the GDPR, you have right to contact us and ask us to erase such Personal Data as described above. You can simply write us at [email protected]  Please be aware that erasing some Personal Data inserted by you may affect your possibility to utilize the App and its features. Erasure of some Personal Data may also take some time due to technical reasons.

d. Right to object processing of your Personal Data. You can object to processing your Personal Data and stop us from processing your Personal data, simply write us at [email protected] . Please be aware that erasing some Personal Data inserted by you may affect your possibility to use the App and its features.

e. Notice about automated decision-making. We may use automated with decision-making tools (e.g. neural networks) that process your Personal Data in order to provide you proper Services. Normally, such automated decision-making works more precisely if you insert more Personal Data recycling activities that our neural networks can work with. Our neural networks process this information in order to track particular dependencies and correlations in rewards redemption and recycling behaviour and more personalized information about your lifestyle.

f. Notification requirements. We commit to notify you (within a reasonable period) and your data protection authority (within the timeframe specified in applicable law) about any personal data breaches in the App.

g. Data Protection Authorities. Subject to GDPR, you also have the right to (i) restrict our use of Personal Data and (ii) lodge a complaint with your local data protection authority about any of our activities that you deem non-compliant with GDPR.

Please keep in mind that in case of vague access, erasure, objection request or any other request in the exercise of the mentioned rights, we may engage the individual in a dialogue to better understand the motivation for the request and locate responsive information. In case this is impossible, we reserve the right to refuse to grant your request.

Following the provisions of GDPR and the Australia Privacy Act of 1988, we might also require you to prove your identity (for example, by requesting an ID or any other proof of identity) in order for you to invoke the mentioned rights, specifically if you exercise them in respect to special categories of Personal Data like data about drop-off behaviour. This is made to ensure that no rights of third parties are violated by your request, and the rights described in this section are exercised by an actual Personal Data subject or an authorized person.

Please note that we will grant your request within 30 days after receiving it, but it may take us up to 90 days in some cases, for example, for full erasure of your Personal Data stored in our backup systems – this is due to the size and complexity of the systems we use to store data.

4. Sharing your personal data and information

a. Personal Data we share with third parties. We will not share your Personal Data with any third parties except as specified by Section 4  and Section 11 of the Privacy Policy.

Provided we receive your consent as appropriate under applicable law, we may share some of your Personal Data with business partners


5. Retention of your personal data

We will retain your Personal Data as long as your account is active or needed to provide you services, and only for as long as it serves purposes of processing identified in Section 2 of this Privacy Policy. At any time, you can remove your Personal Data as specified in Section 3 of this Privacy Policy.

You should be aware that we may retain certain Personal Data and other information after your account has been terminated in an aggregated, anonymized form. Any posts or comments you submit may remain visible if and after you delete your account. We are not obligated to remove your posts or comments. We reserve the right to use your information in any aggregated data collection after you have terminated your account, however we will ensure that the use of such information will not identify you personally. We will also retain your Personal Data as necessary to comply with legal obligations, resolve disputes and enforce our agreements.

If you remove data from your account, you will no longer see it in the App, but some backups of the data may remain in our archive servers for a reasonable period of time due to technical solutions we use. However, we undertake to delete any such backups within a reasonable period of time.

If you choose to delete the App, deactivate your account, we retain your Personal data for as long as your account is active and a reasonable period thereafter in case you decide to re-activate the Services. We also retain some of your information as necessary to comply with our legal obligations, to resolve disputes, to enforce our agreements, to support business operations, and to continue to develop and improve our Services. Where we retain information for Service improvement and development, we take steps to eliminate information that directly identifies you, and we only use the information to uncover collective insights about the use of our Services, not to specifically analyze personal characteristics about you.

6. Security

We take all reasonable and appropriate measures to protect all collected Personal Data from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction, taking into account the nature of the Personal Data that we process and risks associated with special categories of Personal Data we collect (recycling behaviour). Among others, we utilize the following information security measures to protect your Personal Data:

a. Encryption of your Personal Data in transit and in rest;

b. Systematic vulnerability scanning and penetration testing;

c. Protection of data integrity;

d. Organizational and legal measures. For example, our employees have different levels of access to your Personal Data and only those in charge of data management get access to your Personal Data and only for limited purposes required for the operation of the App. We impose strict liability on our employees for any disclosures, unauthorized accesses, alterations, destructions, misuse of your Personal Data.

e. Conducting periodical data protection impact assessments in order to ensure that the App fully adheres to the principles of “privacy by design”, “privacy by default” and others. We also commit to undertake privacy audit in case of Company’s merger or takeover.

Please understand that you can help keep your information secure by choosing and protecting your password appropriately, not sharing your password and preventing others from using your mobile device. Please understand that no security system is perfect and, as such, we cannot guarantee the absolute security of the App, or that your information won’t be intercepted while being transmitted to us. If we learn of a security systems breach, we may either post a notice, or attempt to notify you by email and will take reasonable steps to remedy the breach as specified in this Privacy Policy.

We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable and appropriate steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.

7. Children’s privacy

General age limitation. We are committed to protecting the privacy of children. The App is not intended for children and we do not intentionally collect information about children under 18 years old. The App does not collect Personal Data from any person the Company actually knows is under the age of 18. If you are aware of anyone under 18 using the App, please contact us at [email protected], and we will take the required steps to delete such information and (or) delete his or her account.

8. Third party links

Although the App may contain links to third-party websites or services, we are not responsible for the privacy policies and/or practices on those third-party websites or services. Please understand that this Privacy Policy applies only to information we collect from you. Where we have linked to a third-party website or service, you should read the privacy policy stated on that third-party website or service.

9. Email Communications

We may contact you from time to time via email to communicate with you about products, services, offers, promotions, rewards, and events offered by us and others, and provide news and information that we think will be of interest to you. You can always opt out of receiving emails by unsubscribing via the “Unsubscribe” link contained in the email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the App. If applicable laws prescribe so, certain exclusions may apply to the residents of some countries regarding an active opt-in for any email communications from us. We may ask such users to provide their consent for any such communications at the registration screen.

In such communications, we may also use surveys to receive your answers and feedback on various topics. Such information given by you via such surveys is processed by us for the purposes set forth in this Privacy Policy.

In order to provide communication services, we may engage third-party service providers to carry out such newsletter services, surveys or notifications campaigns. Currently, we engage the following third-party services:

SendGrid. SendGrid is an email automation platform provided by SendGrid, Inc (USA). We use SendGrid to reach more of our users with our newsletters, surveys and notifications. We may transfer your email address and some personalised texts to SendGrid. SendGrid will never use your email address and personalised texts except to send our messages and notices to you. We store your email addresses and personalized texts via SendGrid and you can request us to delete them from SendGrid platform in accordance with Section 3 of this Privacy Policy.

You can find the privacy policies of these services on their websites. These companies are compliant with the EU-US Privacy Shield Framework that ensures that European data privacy requirements are met.

11. International personal data transfers

General. The Company is based in Australia the information we collect is governed by Australian law based on the Privacy Act 1998.

In addition, you agree that information collected through the App may be stored and processed in the U.S., where the Company rents servers, or in any other country in which the Company or its affiliates, subsidiaries or agents maintain facilities, and by using the App, you consent to any such transfer of information outside of your country.

12. Data protection officer

To communicate with our Data Protection Officer, please email at [email protected].

13. Contact us

If you have any questions or concerns about your privacy, any provisions of this Privacy Policy or any of your rights, you may contact us at:

Behive Inspiring Recycling Ltd Pty

Gold Coast
ACN:657 863 351
Phone: +61 423 665 421 
Email: [email protected]

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